A recent survey of U.K. listeners indicated that as much as 2/3 of all downloaders paid some amount to the band, and some paid as much as £20 (almost $40). One Radiohead fan even paid £100 for the album! The early reports are that Radiohead will ultimately make the same profit that they traditionally make. This will set an interesting precedent in the music world. Clearly there are only a handful of bands that could afford to take such a gamble. In the last 15 years (since piracy became an issue) bands have relied heavily on concert ticket sales to balance out their bottom line. With that being the trend (and ticket prices going up as much as 40% over that span), will more artist take a gamble on the "good faith" of their consumer and put their work out for public consumption? Perhaps the larger issue is the quality of the music that many of the artist are putting out today.
I can personally say that I did not pay anything to download the album. That being said, if I like it I will go back to the site and pay them something (though I am not sure how much) for the music. I am a firm believer in rewarding artists that put out quality music, not just 15 tracks of crap and 1 radio-play single.
Legally Radiohead, unlike many artist who sign with big labels without equal bargining power, was in full control of thier music and could make this release if they choose to. There are a lot of other artist who do similar things, but you tend to see that from small artist trying to get their name out there and are thus willing to spread their music far & wide in the hopes of landing a record deal. Trent Reznor, of Nine Inch Nails, has recently taken the music industry head-on in an attempt to put out the second half of the Year Zero album in much the same way. Reznor released this statement October 8th on the Nine Inch Nails Website:
"...as of right now nine inch nails is a totally free agent, free of any recording contract with any label. I have been under recording contracts for 18 years and have watched the business radically mutate from one thing to something inherently very different and it gives me great pleasure to finally be able to have a direct relationship with the audience as I see fit and appropriate."
The long story short is that artist are starting to stand up for their fans and challenge the record executives. The RCAs and Sonys of the world are nothing without their talent and their fans, and when the two join forces freedom might be obtainable. For now, we will settle for a free album.
Kudos to Radiohead and Nine Inch Nails for taking a chance on their fans - I hope it works out, and I hope other artists learn from it. Thats right Metallica - I'm looking at you.
Stay Tuned...

